What AI agent readiness means
Most existing websites were built for people, traditional search engines and manual navigation. AI agents need more: machine-readable information, clear structure and accessible actions. Agent readiness is the measure of how well a business meets that bar.
Agents are becoming a channel, not a novelty
Systems built on ChatGPT, Claude, Gemini and other autonomous AI are increasingly the layer between a customer and a business: discovering it, evaluating it and, in some cases, transacting with it directly. A website that only works for a person clicking through a browser is invisible to a growing share of that traffic.
What agents need from your business
Discoverable
Can AI agents find the business and identify authoritative information?
Understandable
Can agents accurately interpret products, services, policies and business information?
Actionable
Can agents perform meaningful actions rather than simply read content?
Transaction-ready
Can agents safely initiate or complete commercial workflows where appropriate?
The readiness dimensions we assess
Machine-readable information
Structured content that describes products, services and policies in formats agents can parse reliably.
Clear semantic structure
Headings, landmarks and markup that communicate what a page is, not just how it looks.
Structured data
Schema.org markup that gives agents an unambiguous, machine-readable description of the business.
Consistent entity information
The same facts about the business, wherever an agent encounters them.
Accessible actions
Interfaces agents can operate: forms, flows and controls, not just prose to read.
APIs and actions
Defined endpoints and actions agents can call directly, rather than scraping a page to guess intent.
Machine-friendly commerce
Pricing, availability and checkout flows an agent can read and, where appropriate, complete.
Authentication and permissions
Ways for an agent to act on a customer's behalf safely, with clear boundaries.
Reliable discovery
Consistent signals so agents can find and re-find the business with confidence.
Measurable agent interactions
Visibility into how agents are finding, reading and acting on the site over time.
Five steps from scan to measurement
Every engagement follows the same process, whether it ends with a report or a full implementation.
Scan
Assess the current website and digital presence.
Understand
Identify what AI agents can and cannot discover, interpret or access.
Prioritise
Produce a practical readiness roadmap.
Upgrade
Implement the highest-value improvements.
Measure
Track readiness and agent interactions over time.